sin, that we should be more concerned with technique than with repentance, and that neighborhood surveys are more crucial than the Word of God for securing the church’s spiritual growth. The fact is that while we may be able to market the church, we cannot market Christ, the gospel, Christian character, or meaning in life. The church can offer handy child care to weary parents, intellectual stimulation to the restless video generation, a feeling of family to the lonely and dispossessed—and, indeed,